Saina Nehwal amongst the most endorsable players in India
Ranking world number one, regaining form- 2015 has already proved beneficial for the shuttler while it has more to come. If sources are to be believed, Saina has recently signed a sponsorship cum endorsement deal worth Rs 12 crore for 3 years.
This deal just does not bring her financial benefits but also enlists her with the big names such as MS Dhoni and Virat Kohli in the world of endorsement. The deal stands lucrative with 4 crore a year, which is just after the two big shot Indian cricketers. The current ODI skipper of Indian Cricket team, Mr. Mahendra Singh Dhoni is paid around 8 crores a year for such deals whereas the Test captain of the same is paid around 6 crores a year.
Signing the deal, Saina has linked herself with Edelweiss agreeing to abide by the rule that her jersey for all the tournaments will flaunt the company’s logo in front of it. Not only this, she will as well be seen as their brand ambassador and will be featured in almost every campaign run by the same.
“I can fully concentrate on my game without any financial worries since Edelweiss will now take care of my financial investments as per my needs,” Saina revealed confirming the news.
This new deal is in place of a previous one with Sahara India worth 2 crores a year, which means the brand value of the player has been doubled with Edelweiss making it worth. As per sources, she had 6-7 deals to choose from. Her endorsement values before this new signing stood 4-5 crores a year.
Recently, she signed a 25 crore deal for two years with sports management company IOS.
“Brand values and sensibilities of Edelweiss and Saina matched and that was the clincher,” said Mr. Neerav Tomar, MD and CEO of IOS Sports, the company which is managing Saina currently.