Aussie Sab Jaanta Hai: Star Sports Launches TVC Ahead Of India v Australia ODI Series
Sep 6, 2017 at 5:59 PM
MUMBAI, 6th September, 2017: Aptly setting the tone for a sensational cricketing season, Star Sports, India’s leading sports broadcaster, has rolled out a TVC for the upcoming Paytm India v Australia ODI series. Star Sports has been extensively promoting the series, which will define the next chapter in the contest between the two cricketing powerhouses. The highly anticipated 5-match ODI series which will be followed by 3 T20Is starts on 17th September 2017. The film has been conceptualized by Star Sports’ in-house creative communications team.
The film, set to an ‘Aussie sab jaanta hai’ jingle, brings alive the creative idea that the Australian cricket team is more at home in India. With frequent tours and annual IPL stints, many Australian cricketers are now quite familiar with the Indian conditions and so, they know the ‘home turf’ as well as the Indian cricket team. The familiarity with Indian conditions, along with the quality and experience amongst the Australian team would mean a spectacular contest between two equally matched opponents.
The protagonist in the film is an Australian (Aussie) fan clad in the team jersey exhibiting his knowledge on all things quintessential Indian (history, cuisine, culture, etc.). Throughout the film, the Australian tourist surprises the locals across various walks of life, by displaying his know-how of all things Indian. The film culminates with Indian cricket legend Virender Sehwag making a surprise appearance and quipping,” The Aussie may know everything, but do they he knows enough to win on the field?”
Here is the video: