Australia has instigated the ‘Match Australia Sports Business programme’ just ahead of 2015 ICC Cricket World Cup with an objective to encourage its trade, tourism, investment and international education with the other participating countries including India. The declaration was made on Friday by Trade and Investment Minister, Andrew Robb at Melbourne Cricket Ground along with Cricket Australia CEO James Sutherland. Andrew said the program would intensify business ties with participants from nations such as India, Pakistan, South Africa, New Zealand, Zimbabwe and West Indies.

Robb said that the tournament is going to be the biggest sport event in the world in 2015, fetching one-fifth of the world’s population and engaging a television audience of more than one billion people. He also added it presents a great chance to evolve people to people linkages and to show visitors that Australia is both open for business and furnishing a strong, stable, environment for international investment.

 Match Australia will connect Australian firms with business partners during a series of major sports and cultural events in Australia. Others present at the instance were ICC Cricket World Cup 2015 CEO John Harnden and former Australian Test cricketer Michael Kasprowicz. The International Cricket Council Cricket World Cup 2015 runs from 14th February to 29th March, 2014 with the iconic MCG organizing one of the opening matches and the final. A pre-tournament promotional tournament is scheduled for 12th December to coexist with the Australia vs. India Test at the Adelaide Oval.

 Australian Trade Commission will organize Match Australia in juxtaposition with the States and Territories organizing international deputation from key trading partners and managing a series of business events during the tournament. The program will also build on the 300 strong business delegacy Robb will lead to India from 12-15 January 2015, as portion of Australia Business Week in India and Vibrant Gujarat. Australia Business Week in India will focus on 10 industry sectors across megacities including New Delhi and Mumbai.