The BCCI has invited for bids over a series title sponsor for all the international games and major domestic tournaments in India over the 2014-15 season retaining a base price of Rs 2 crore (approx. $328,000) per international match.
Currently, only one home series, against West Indies, is scheduled in up coming season. As the series comprises three Tests, five ODIs and a Twenty20, the BCCI’s Marketing committee decided to put on the tender only for the nine international games and it will now be hoping to earn at least Rs 18 crore (approx $2.95 million) from the series sponsorship rights over the next six months.
The marketing committee of Indian Cricket boards was been advised to invite bids only for the coming season since the FTP from 2015 was “still being finalised”. Once if the international fixtures between 2015 & 2023 are confirmed, with at least two series of them been arranged to be played at home every season, the BCCI hopes for better returns from series-title sponsorship.
‘Star India’ bought the rights at the same base price during the last season, in which span India played two international series at home.
The bids will be opened on August 28 in the attendence of all the bidders and the invitation to tender documents will be available at the BCCI office in Mumbai for nearly Rs 2 lakh (approx. $3,280) from August 6 to 26.