Border – Gavaskar Series Breaks Viewership Records, Reveals Star Sports

Apr 13, 2017 at 4:48 PM

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Border – Gavaskar Series Breaks Viewership Records, Reveals Star Sports

The Border-Gavaskar Series featuring India and Australia has managed to break some record in terms of viewership and fan engagement. Star Sports, the official broadcaster of the Test series has revealed that the contest was witnessed by 383 million viewers. The gross estimation of the total global impression fall at around .11 billion. The information was estimated by the Broadcast Audience Research Council (BARC).

“The #TestofTheBest campaign for the India-Australia Test series delivered on its promise becoming the highest rated Test series in the history of BARC,” a statement from Star Sports said.

The series was a high octane affair with a lot heated action, both on-field and off-field. It began with a shock loss for India at Pune. This loss handed over the Australians set a perfect platform for the remainder of the matches as India saw itself in a sticky situation.

The second match at Bengaluru witnessed India stage a comeback with the help of Ravichandran Ashwin’s superb bowling performance in the fourth innings. However, the same match also kick-started the feud between Indian skipper Virat Kohli and Steve Smith after the Indian skipper bashed his Aussie counterpart for consulting the dressing room for a DRS appeal.

Smith defended himself calling it a brain fade. The Australian media also invited itself in the controversy and the entire matter took the attention away from the game and the third Test at Ranchi.

The 3rd Test at Ranchi was a hard fought draw and also saw Virat Kohli pick a serious shoulder injury that ruled him out of the 4th Test. The well-fought Ranchi Tests ending as an even contest meant that the fourth and the final Test at the HPCA Stadium, Dharamsala was all set to act as the deciding rubber.

The final match of the series began as a strongly fought contest before Indian bowlers began dismantling Australians. After electing to bat first, Australia put up a decent 300 runs total on the board. India also gave a reasonable reply as they took 32 runs lead over the visitors.

The turnaround happened in the 3rd innings when the spin twins Ravindra Jadeja, Ravichandran Ashwin along with Umesh Yadav snapped three wickets each to wrap up the Aussies for just 137, setting India just a 106 run target which was chased down with 8 wickets in hands.

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