Etihad Airways along with its cardinal partner Jet Airways have rolled in a contract to emerge as the prime sponsors and the authoritative airlines of Indian Premier League (IPL) cricket side Mumbai Indians.
The contract, the foremost massive sports sponsorship of Etihad’s in India, will have the logos of both the airlines showed in outstanding locations on the side’s playing shirts and other merchandise. There will be also advertisement on the in-stadium screens and pitch-side LED billboards during the Mumbai Indian’s home matches.
The airlines arrange to operate a number of blurbs and contests focused at the team’s vast fan base.
The president and chief executive officer of Etihad Airways, James Hogan stated, “As India carries on to act an cruicial role in the properity of Etihad Airways, this new sponsorship agreement supplies an admirable favorable circumstance for us to boost our global brand in India, cement our partnership with Jet Airways and produce close and long-lasting relationships with the Indian travelling public, many of whom we know are huge cricket buffs.”
The chairman of Jet Airways, Naresh Goyal said, “We are agitated to tie up with Etihad Airways to promote the Mumbai Indians, as they get ready to carry out in one of crickets’ most high profile competition staring top class cricketers from all over the globe.”
Etihad Airways accepted on November 20 that it had invested US$379 million to gain a 24 per cent holding in Mumbai-based Jet Airways.
In addition to this, the franchise has allied with BlackBerry Limited to promote an official team channel on the Canadian company’s BBM Channels discussion forum.