ICC World Cup 2015 Most Watched Event on Indian Television - Sportzwiki
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ICC World Cup 2015 Most Watched Event on Indian Television

According to Star India, the ICC World Cup 2015 turned out to be the most watched event in the history of Indian Television as over 635 million viewers turned on their sets to watch the biggest extravaganza of cricket. 

The cumulative reach of the tournament till the semi-final stage reached an unequalled 635 million with every second Indian tuning in to watch the mega event. 

India-Australia semi-final clash at SCG was viewed by a record 309 million Indians, in the wait to see the home team defeat Australia and reach the finals. In comparison, India-Pakistan Pool B clash at Adelaide was watched by 288 million people in the country. 

The India-Australia match rated 15 TVR across the Star network including DD and 12.7 TVR on Star Network and 2.3 TVR on DD (TAM data M15+ ABC). 

Uday Shankar, CEO, Star India said: 

“ICC Cricket World Cup 2015 has been an epic event in terms of scale, reach and following. With over 600 million viewers, largest aggregation of advertisers ever, and one of the most talked about marketing campaigns, this edition has validated that there is nothing bigger than the World Cup for Indian consumers.”
 
For the first time, 77% of the viewership came from Hindi and regional feeds, which included broadcast of the tournament in Bengali, Tamil, Kannada and Malayalam. 

 

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