The seventh season of the cash-rich Indian Premier League seems to run out of the interest of the cricket buffs. The IPL business is leaving off form academies to equipment manufacturers.

“Last year, we had approx. 90-95 trainees, this year they are approx. 60,” says Santosh Salvi. He is the full time coach, operating a camp in Powai Vihar for more than ten years. Even he thinks that the reaction is pretty apathetic to the heat wave wide-ranging Mumbai.

Whereas, Salvi is not made into the occurrences in Indian cricket, he believes that it has an imprint on the cricket at the base level. When he has been asked if the outrages related to IPL is the main reason for this deterioration, he said, “…this time the IPL is taking place outside the subcontinent, so it hasn’t really sailed in vogue. It should change when it comes back to India.”

All the situations imply that the cricket fever hasn’t reached the rage yet.

The last edition of the tournament showed so many exceptional things; from the IPL bigwigs getting arrested to the son-in-law of the BCCI president getting entangled in a betting outrageous. The Supreme Court, later, has walloped and lastly the first leg of the tournament got shifted to the UAE due to the clash of dates with the general election in India. It appears that all these issues have damaged the impression of the tournament a lot.

However, the figures related to IPL are still huge and the maturation of the game has taken an acceleration, which clearly signifies the business. Though, the business got slightly dropdown in the retail and manufacturing level.

Dharmesh Nadkarni, the owner of the oldest sports goods shops in Mumbai, Nadkarni Sports, has said, “Earlier, we got to have very good business in April-May. Now, it doesn’t bank on IPL that much. Sales growth of one to five per cent doesn’t make a big difference; more than 15 per cent is a compelling figure. That’s the difference between previous year and this year.” He opines that his business got indolent in the last couple of summers.

The outrages and the wrangles have given rise to bewilderment. “People are wise enough to apprehend. For cricket, it’s very depressing. Earlier, people used to go to enjoy cricket, its technicalities. Now, they don’t take it earnestly, they just come to enjoy the ambience,” he says.

It is the BCCI who has not cleared the doubts in the minds of people regarding the betting and match fixing outrages. It has not helped things to get transparent.

The TAM for the first week (of IPL) has been released, and figures show popularity has got downfall each year in the last three seasons. The IPL’s average first-week viewership has marginally dropped from 2013. The average television viewer ratings (TVR) for the first week are 3.1. It was 3.9 in 2012 and 3.8 in 2013.


    Related Posts

    With Roles Reversed, How Will Rohit-Dhoni Dynamics Work Out?

    The previous time Kohli and Dhoni were rested, Ajinkya Rahane was assigned the captaincy for the 2015 Zimbabwe tour. Now with Rahane no longer...

    Team spirit is new coach Stoeger’s biggest challenge at Dortmund

    Berlin, Dec 12: New Borussia Dortmund head coach Peter Stoeger won't be the man having to invent a brand new tactical system, but to teach...

    Maradona skips football match, spends time with kids

    Barasat (West Bengal) Dec 12: Argentine football legend Diego Maradona, who was supposed to play a 'Match for Unity on Tuesday against former India cricket...

    Putin allows athletes to compete at Winter Olympics as neutrals

    Moscow, Dec 12: President Vladimir Putin has backed the decision made by the Russian Olympic Committee (ROC) to clear national athletes for participation in the...

    For any cricketer, playing for India is the ultimate dream says this Indian cricketer

    Mohali, Dec 12: Despite failing the Yo-Yo test, a requisite to make it to the national squad, teenaged all-rounder Washington Sundar on Tuesday justified his...