Image Courtesy: Twitter

Yuvraj Singh was one of the most marketable celebrities in India and had a massive influence on his fans with his heroics on and off the field.

His foundation YouWeCan contributes massively towards the treatment of cancer patients. Since his return from cancer, he had contributed immensely towards the society, helping the children and people in need.

His giving nature has made him the first brand ambassador to endorse Laureus Sports for a good Initiative.

Image Courtesy: Twitter

Mercedes-Benz aims to benefit the society by using the power of sports and help the needy and underprivileged children in India. Mercedes-Benz India will fund development program of two NGO’s – Naz Foundation and Slum Soccer.

Mercedes-Benz will continue to fund the already existing Laureus supported partners Oscar Foundation and YUWA. Laureus Sports for Good has strengthened their association with India making Yuvraj Singh as their Laureus ambassador. The global organisation supports more than 100 programs in 35 countries.

On becoming the brand ambassador, Yuvraj Singh said,

“It’s an honour for me to join the Laureus Family here in India and to see first-hand the great work being done to help young people overcome challenges in their lives. I’m a firm believer in the power of sport and its incredible ability to change lives, it changed mine, and I’m looking forward to helping Laureus in their goal to improve much more in the future.”  

MD and CEO Mercedes-Benz India Roland Folger took pride in the association and said,

“If steered by leaders with the right intent and attitude, sport can be a positive, character-building experience for the youth of a country. As the inventors of the automobile, Mercedes-Benz has always focused on creating a positive influence in the lives of people worldwide. By taking this association forward with our global partner Laureus Sport for Good Foundation, we intend on pursuing our brand philosophy with greater rigour by using the power of sports as a social development tool. By bringing on board two more reputed organizations–NAZ Foundation and Slum Soccer, we are hopeful of seeing greater opportunities to realise the hidden potential of the youth of this country.”

Global director at Laureus Sport for Good Andy Griffiths also added,

“At Laureus Sport for Good, we know that sport enables children and young people to overcome violence, discrimination and disadvantage in their lives. With the invaluable help and support of Mercedes-Benz India, we now have the opportunity to support more fantastic programmes here in India, using sport to support children, particularly girls, to go further in education and play a full role in their communities.”

  • SHARE

    Ardent Sports lover, Cricket fanatic, Manchester United fan(GGMU), Roger Federer over Rafael Nadal

    Related Posts

    Deepak Hooda, Pro Kabbadi League, Puneri Paltan, All-rounder, Telugu Titans,

    Pro Kabbadi League: Interview with Puneri Paltan Skipper and All-rounder Deepak Hooda

    From the hard-working part-time teacher to the Kabbadi professional – the sensational athlete in the form of Deepak Hooda has shown a remarkable improvement...

    England staring at defeat after Day 4 of 3rd Ashes Test

    Perth, Dec 17: England were struggling at 132/4 in their second innings at the end of a rain-interrupted fourth day in the third Ashes Test...
    india vs srilanka

    Third ODI: India restrict Sri Lanka to low score

    Visakhapatnam , Dec 17: India rode on a strong bowling performance to restrict Sri Lanka to 215 runs in the third and final One-Day International...

    Brazilian Vinicius to join Real Madrid after 2018

    Rio de Janeiro, Dec 17: Rising football star Vinícius Júnior who plies his trade for Brazilian club Flamengo on Sunday said he intends to join...

    Would like Barcelona to give us guard of honour: Ronaldo

    Abu Dhabi, Dec 17: Football superstar Cristiano Ronaldo said he would like arch-rivals Barcelona to give Real Madrid a guard of honour when they clash...