According to Economic Times report, Dhoni’s association with PepsiCo was signed way back in 2005 with “Oh YesAbhi” and “Change The Game” being the company’s biggest campaigns that featured him.
“At PepsiCo, our focus in advertising and marketing is to make our products the hero and celebrate the hero,” PepsiCo VP for beverages Vipul Prakash was quoted by Economic Times as saying.
“The idea will always play the most important role. If there’s a role for the celebrity that helps take forward the idea of celebrating our product, we’re more than happy to taking it further,” he further added.
This indicated that the marathon journey of Dhoni, who has been the face of both Pepsi-Cola and Lay’s Chips, is slowing down with time.
PepsiCo has been known for being associated with A-listers from sports and Bollywood and the celebrities currently endorsing company’s brands include cricketer Virat Kohli and actors Ranbir Kapoor and Parineeti Chopra.
According to Forbes magazine’s listings for 2016, Dhoni one of the World’s highest paid athletes, earned Rs 180 crore from endorsements, while his salary and professional earnings were about Rs 27 crore.
On the other hand, experts believe that the reason why Dhoni’s run with advertisers may be tapering is that Kohli has emerged as the new icon, who is said to be charging close to Rs 2 crore a day against Rs 1.5 crore by Dhoni.