PCB preferred Sri Lanka as venue for India series due to broadcast rights with Ten Sports - Sportzwiki
Cricket

PCB preferred Sri Lanka as venue for India series due to broadcast rights with Ten Sports

The Pakistan Cricket Board has breathed a huge sigh of relief with Sri Lanka complying to host the bilateral series with India the coming month, as it has allowed the settlement of the broadcasting rights issue with Ten Sports the official broadcaster of Pakistan’s home cricket series. While sources at Sri Lankan Cricket have expressed ecstasy and are gearing up to host the marquee series, an official statement would only be made once PCB task enforcer Giles Clarke made an official statement. The Dubai based broadcasters shall screen the matches, which also ensures that the PCB  also need not compromise on their revenue, that is highly subjective to the series with India.

A senior BCCI official stated yesterday that there could have been legal ramifications had the series been hosted in India although it would have been Pakistan’s home series as all the Indian Cricket broadcasting rights for home events and matches belonged to Star India. He also added that Ten Sports was the official broadcaster for Sri Lanka Cricket as well and that sorted the situation out with Sri Lanka agreeing to host the series as it would also ensure that revenues as ensured. It would also render convenience to Pakistan Cricket Board as Bangladesh would have Bangladesh Premier League culminate during the same period.

It would also facilitate the realization of desired revenues from Ten Sports who have signed a multi-million dollar deal with the Pakistan Cricket Board over broadcasting rights as the revenue was privy to the occurrence of the bilateral series, failure of which could lead to a 60 percentage cut down in the revenue promised in the deal. Thus Sri Lanka was the obvious ultimate choice for PCB.

The source also mentioned  that the amount for broadcast rights that has not been divulged had been bagged by PCB mainly due to the fact that its international calendar for next five-years included two home series against India on ‘neutral’ venue. India has not played a full bilateral Test series against Pakistan since 2007 when Pakistan toured India. Since then although Pakistan toured India for a short one-day series in the winter of 2012-13, the PCB didn’t earned pragmatically nothing from the series..

 

 

 

  

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

Top