Even after he hung his boots, Sachin Tendulkar has been creating some records, which he did throughout his career. The latest record in Sachin’s hat is his autobiography “Playing It My Way”, which released a day ago has set a publishing record for the non-fiction category (hardcover) in India.
It also created another record when the Hachette India, the publishers of the book revealed that as many as 1,50,000 copies had been pre-ordered in India before its release. According to Hachette India MD Mr. Thomas Abraham, his firm received an initial print order of 110,000 copies.
Sachin’s Autobiography broke the record set by Steve Jobs’ biography as best-selling book in this category. It had got a pre-order of 1,30,000 copies before its release.
The Tendulkar’s autobiography has already crossed that mark in less than a day since its launch and it is now challenging the fiction hardcover records set by authors like Dan Brown and JK Rowling (the Harry Potter series).
However, the book still has some catch up to match the top sellers of Chetan Bhagat and Amish Tripathi. “They are way above everyone else and sell upwards of 5,00,000 copies. But then those books cost only Rs.150-200, unlike premium hardback books.” said Abraham.
Playing It My Way’s hardcover copy costs Rs. 899. But in some e-commerce websites, it is available with some discounts.