The God Of Cricket and also the Master Blaster is set to do another major contribution for the gentleman’s game. The Living Legend is assigned to “some sort of a role” for the ICC Cricket World Cup to be held on February-March, 2015 in Australia and New Zealand, as said by the tournament CEO, John Harnden.

Harnden spoke to PTI off-late and he stated “He (Tendulkar) has been a fantastic supporter of the World Cup. It is too early to say anything about his involvement but I am sure he will play some sort of a role in lead-up to the tournament. We will have to wait and see.”

The promotion strategy includes a great range of current and former cricketers talking about the event as is said by Harnden. It is also being reported that the organizers did two events in Mumbai and Delhi last week on the presence of legends of the game in the likes of Ravi Shastri and Chetan Chauhan.

Harnden also stated “As we get closer to the tour tournament, more announcements will be made. The strategy is to use a lot of World Cup heroes. There are a whole range of players who have already helped us and will be helping us in the future as well.” 

He added to it by claiming the following, “A more specific campaign is planned from November.”

One of the most popular athletes of the world, Sachin Tendulkar is expected to bring a rise in the popularity of the World Cup as he is one of the iconic athletes in the world and has great fan base.

The master of a sea of records retired from all forms of cricket on November, 2013 when he played his 200th test match against the West Indies.

He is now on for another innings in the World Cricket which is to promote the game and he is sure to succeed.