Kolkata, Feb 23 (IANS) Aiming to tap the huge fan base of cricket in India, Unicef in partnership with the International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI) on Tuesday launched a sanitation programme ‘Team Swachh’ — to drive home the message that everyone should use toilet.

The initiative brings together cricketers, school children, government, developments partners as well as the media.

“Here in India, we are using the incredible power of cricket which every single person I have met here absolutely loves and through that we want to push the messages of sanitation or the uses of the toilet to the people especially the children,” ICC spokesperson Raymond Palmer told media persons.

Team Swachh is being rolled out in all the cities hosting the World twenty20. The launch would be followed by several events and field activities ahead of and during the World T20.

Along with cricketing legend, Sachin Tendulkar, who is the official brand ambassador of the campaign, Yuvraj Singh, Rishi Dhawan and Manoj Tewari are associated with the initiative.

The Team Swachh partnership is a five-year programme to be carried out jointly by Unicef and ICC.

The Team would host an event at the Eden Gardens on Wednesday where Bengal team captain Manoj Tewari and 20 children would be present.

  • SHARE

    The IANS was founded by Indian American publisher Gopal Raju as the India Abroad News Service. It was later renamed the Indo-Asian News Service.

    Related Posts

    Hashim Amla and Quinton De Kock

    2017 Records: Top Five Highest Team Totals in ODI’s

    Cricket has gained unparalleled popularity in the 21st century, especially the shorter format of the game which has reached heights and has been able...
    Team India 2017 records highest team totals Test Cricket

    2017 Records: Top Five Highest Team Totals in Tests

    The year 2017 saw 43 Tests matches in all being played, and only six out of them finding no result. Most of the matches...
    Sportzwiki, Daily Round up, Ashes 2017-18, Perth, Steven Smith

    Here’s the Daily Sports Round Up From Around the Globe for 15th December, 2017

    Here is the daily sports round-up for December 2017. The brief news threads in the news wrap include the Ashes 2017-18 report followed by the...

    WWE News: Nia Jax Shared a Hilarious Story About Alexa Bliss

    In case you don’t know, two of the real-life best friends in the Raw locker room is Nia Jax and Alexa Bliss. They even...

    WWE News: Triple H Hinted to Lock Horns With The Rock

    Triple H was in India, recently to promote the upcoming live event in December. He was part of numerous media events for the marketing campaigns...