Virat Kohli to spread ‘Wrogn’ more

Currently one of the most stylish cricketers in the world, Virat Kohli, has already started his own fashion clothing line-up and now he is looking forward to expand it even more.

According to sources, the current skipper of Indian Test side is all up and active to enter the retail market with outlets in 5 major cities of the country.
The cities include Delhi, Mumbai, Hyderabad, Bangalore and will also have shop-in-shops in Shopper’s Stop outlets.

Promoting his brand

Anjana Reddy, founder of Universal Showbiz which is the Co-owner of Wrogn along with the cricketer reveled, “We have almost doubled our stores to 60 to 65 in Shoppers Stop and by the end of this fiscal we would have 72 stores. We are also looking to open our own five flagship stores by the end of this financial year”.

She also added that besides Indian market, if the response is good, the products might be effectively made available in global circle as well. 

About the youth-style icon of the nation being a part, she said, “He is very much involved in the brand and he is very much a part of process of selection of design and all of that. It has been two years of association with him.”

Currently, apart from physical market, Wrogn products are exclusively available on myntra.com that contributes 40% of the revenue.