Indian cricketer Yuvraj Singh and BAGFOREVER, a concept to encourage the reuse of bag and avert people from using plastic bags, have amalgamated to initiate ‘YOUWECAN BAGFOREVER’, a cancer consciousness initiative. The launch that organized on Wednesday was part of the 15th version of 3-day India Fashion Forum (IFF) 2015.

India Fashion Forum (IFF 2015) was established at the Bombay Exhibition Centre, Goregaon which observed top leaders of the fashion industry sharing some remarkable insights on the current trends through various interactive sessions.

The highlight of the occasion was the presence of Yuvraj Singh and BAGFOREVER who merged together to launch the, ‘YOUWECAN BAGFOREVER’,

The promotion was a ‘Cause with a Thought’ where Yuvraj, who fought cancer, launched it in aid of the millions who live with the cancer. The initiative addressed the matter and voluntarily looks forward to support and help the patients in their fight at the forum. 




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