VODAFONE SET TO END F1 SPONSORSHIP - Sportzwiki
Formula 1 Schedule 2016

VODAFONE SET TO END F1 SPONSORSHIP

Mobile operator Vodafone is set to end its sponsorship of the Formula One team McLaren. Vodafone has paid about $75 million every year as part of its deal but now has decided to divert a similar amount into a new global branding strategy that will be more direct and cover local events. In 2008 it also pulled the plug on its sponsorship of the English cricket team.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

Top