Sunderland and England winger Adam Johnson has fallen into the hole as he has now started losing all his fame after pleading guilty of grooming and kissing a girl of just 15.
Sportswear brand Adidas earlier terminated his contract with Adam Johnson in light of his admissions in the court and it is now understood that Sunderland have sacked the player with immediate effect.
In a statement Sunderland said: “In light of Adam Johnson’s guilty pleas, the club has today terminated his contract with immediate effect. The club will make no further comment.”
The Sportswear giant also released statements in a hurry terminating their associations with the guilty player.
“Adidas can confirm that it has terminated its contract with footballer Adam Johnson with immediate effect.
“This follows his guilty please entered earlier this week,” a statement said.
The proceeding that involves six men and six women as jury can potentially last for two weeks and the Black Cat winger has denied allegations of two further sexual charges that he is alleged of committing.
The one time golden boy admitted kissing and touching a minor girl inappropriately and also admitted of grooming that took place between December 30, 2014, and February 26, 2015.
However, e denies two counts of sexual activity with a child involving penetration which the prosecution alleged took place on January 30 last year.
Dressed in black suit, Adam Johnson came to the proceedings at the Bradford Crown court along with long term girlfriend Stacey Flounders, the mother of his one and a half year old daughter.
Jonathan Rose the Judge made it clear to the jury that the player has already plead guilty and that the case will have media surrounding it.
Judge Rose told the jurors: “He has pleaded guilty to two matters but not guilty to two matters. It is up to you and only you to decide based on the evidence.”
The player, who has earned 12 caps for his country, will be required to sign the sex offenders’ register and could face more than 18 months behind bars.
This has seen retrospective efforts from Sunderland and Adidas franchises to terminate their relation with Johnson, whose career now looks bleak.