New sponsors have won the right to rename Bournemouth’s stadium ahead of the club’s first match in the Premier League.
The newly-named Vitality Stadium will host AFC Bournemouth’s first match of the 2015/16 season against Aston Villa.
The ground, traditionally known as Dean Court. was later renamed Seward Stadium and Goldsands Stadium.
The agreement with the health and life insurance firm takes effect immediately.
The club’s commercial director Rob Mitchell said: “We are thrilled to announce Vitality Stadium will be our home as we start the new season.”
AFC Bournemouth is one of the three newly promoted team in the Premier League this season.
Bournemouth boss Eddie Howe says he expects to add more players to his squad as the Cherries prepare for life in the Premier League.