Mumbai, March 15 (IANS) Gulf Oil Lubricants India Ltd. (GOLIL) announced that its parent company Gulf Oil International, a part of the Hinduja Group, has entered into its largest ever single long-term partnership with Manchester United to become its global sponsor and official lubricant-cum-fuel retail partner till 2019.
The multi-year partnership was signed by Gulf Oil International vice-president Frank Rutten and Manchester United’s commercial director Jamie Reigle at Aon Training Complex, which is the leading English football club’s training ground, in the presence of the first team players and Manchester United legends.
“Gulf Oil’s association with the world of sports has been phenomenal right from motorsports to cricket where we have partnered with the best of the best,” GOLIL managing director Ravi Chawla said.
“We look forward to leverage this interesting mix of football and cricket and leverage this partnership to increase consumer engagement with the brand, create new and exciting communication platforms that will emphasise the customer value propositions.”
The deal will give Gulf Oil International access to Manchester United assets including the club crest and player images and Gulf’s distinctive orange disc will feature on the club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.