Amidst all the actions from the 2014 FIFA World Cup, The Indian Super League which is co-promoted by IMG-Reliance which is the joint venture between IMG and Reliance Industries, Star India and All India Football Federation (AIFF) has established a strategic partnership with the English Premier League.
The main objective of the deal is to bring its best practices to India under the exchange program. It also allows India to promote the league’s expertise in nurturing and growing a high quality football competition. The Indian Super League, which is set to get underway in September 2014, will receive strategic support, advice and assistance from the Premier League to further the development of the league and its clubs.
EPL will also take part in assisting the ISL franchises in establishing club governance, shaping the brand, fan engagement apart from defining anti-corruption and anti-doping policies for the ISL, as well as joint promotion of the ISL and Premier League football in India.
Richard Scudamore, Chief Executive of the Premier League, said, “Having earlier this year signed a mutual co-operation agreement with the Asian Football Confederation (AFC), we are very pleased to also enter into this partnership with the ISL. This will see both organisations work together and share knowledge in several key areas including player development, refereeing, marketing and promotion.”
AIFF President Praful Patel said, “The AIFF is extremely pleased to be a part of the strategic partnership between the English Premier League and the Indian Super League. This is an outstanding opportunity for the Indian Super League to build from the very best in the business when it comes to running a highly successful league. The EPL is revered around the world and by learning from the practitioners who have made it so successful; the Indian Super League will develop and grow in the right way, ensuring benefits not only for the league itself but also for the wider Indian football ecosystem in the longer term.”
England’s Premier League is the most watched global sporting event in the world. Across nine months, 380 matches are viewed in 175 countries with coverage available in more than 650 million homes. On the other hand, ISL will have its first ever season later this year and will feature eight franchises from Bangalore, Delhi, Goa, Guwahati, Kochi, Kolkata, Mumbai and Pune.