Liverpool have confirmed the biggest Kit deal in their history by signing a multi-year partnership with New Balance. This new deal will allow Liverpool to gain an access to more than 500 Exclusive New Balance retail stores around the globe.

Liverpool’s chief commercial officer Billy Hogan, expressed his delight on signing this mega-money new Kit Deal and told the club’s official website: “We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the club.

“Like Liverpool FC, New Balance has more than 100 years of heritage and a global footprint.

Not only are they well known for their technical innovation across a range of sports but they also have a presence in many countries across the world, which will all feature LFC kit. We are very excited about joining forces with them.”

The new kit deal with New Balance is expected to provide Liverpool with a huge 300 Million revenue over the span of 6 Years. Liverpool are looking to maintain their spot in the elite of the Premier League by finishing in the top 4 of the league. Liverpool enjoyed a successful campaign the list time by finishing 2nd in the league.

Liverpool’s 2nd place finish last season is seen as the biggest reason for this deal to go through, as New Balance are looking to provide Liverpool with the needed financia cover to push for the Champions League spot on a regular basis. Liverpool currently are ranked 7th in the league and face their bitter rivals Everton next Saturday in a firy Mersyside Derby.

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Image Credits: talksport


    A sports enthusiast. A keen follower of Football, Cricket, Darts, Tennis & F1. Biggest passion is Manchester United. Love to express views on the game of football.

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