English Premier League club West Bromwich Albion on Tuesday announced Air India as their official airline sponsor.
A delegation of 4 men from the English side were in Delhi, India, to finalize a deal with the airline company and met the officials of Delhi Dynamos, the new Indian Super League (ISL) club, to make their working relationship more effective. The Dynamos have already landed West Brom striker Adil Nabi on loan for this season in ISL.
As part of the deal, brand Air India will feature on the pitch-side LED advertising boards at West Bromwich’s home matches – The Hawthorns and also on the match-day programme along with other promotional assets of the English club.
Vishwanath Paynam, Air India’s assistant general manager said in a statement, “We are delighted to be in partnership with West Bromwich Albion. It’s an association which has grown with the service provided for their visit to India which we believe can continue to flourish in the future.”
West Brom’s marketing director, Adrian Wright told reporters, “Football is taking off in a big way in India and it is a natural territory for us in an era when so many Premier League clubs are expanding globally,”
“We have good links already with Delhi Dynamos, but we wish to agree on a way forward and cement our working relationship.
“There are many areas in which partnership goals are mutual – player loans such as Adil’s, grassroots development and talent searching, business growth via partnerships and social media and data growth. This trip will give us an opportunity to explore all of these avenues still further.
“We are now in an international age and the club recognises that to stand still will be to be left behind.”