English Premier League club West Bromwich Albion on Tuesday announced Air India as their official airline sponsor.

A delegation of 4 men from the English side were in Delhi, India, to finalize a deal with the airline company and met the officials of Delhi Dynamos, the new Indian Super League (ISL) club, to make their working relationship more effective. The Dynamos have already landed West Brom striker Adil Nabi on loan for this season in ISL.

As part of the deal, brand Air India will feature on the pitch-side LED advertising boards at West Bromwich’s home matches – The Hawthorns and also on the match-day programme along with other promotional assets of the English club. 

Vishwanath Paynam, Air India’s assistant general manager said in a statement, “We are delighted to be in partnership with West Bromwich Albion. It’s an association which has grown with the service provided for their visit to India which we believe can continue to flourish in the future.”

West Brom’s marketing director, Adrian Wright told reporters, “Football is taking off in a big way in India and it is a natural territory for us in an era when so many Premier League clubs are expanding globally,”

“We have good links already with Delhi Dynamos, but we wish to agree on a way forward and cement our working relationship. 

“There are many areas in which partnership goals are mutual – player loans such as Adil’s, grassroots development and talent searching, business growth via partnerships and social media and data growth. This trip will give us an opportunity to explore all of these avenues still further.

“We are now in an international age and the club recognises that to stand still will be to be left behind.”

 

  • SHARE

    Related Posts

    India Rout Pakistan 4-0 To Enter Asia Cup Hockey Final

    Dhaka, Oct 21 (IANS) India entered the final of the Asia Cup hockey championship after a thumping 4-0 win over arch-foes Pakistan in their final...

    Marquez Takes Pole For Australian Moto GP

    Phillip Island (Australia), Oct 21 (IANS) Repsol Honda's Spanish rider Marc Marquez is set to take the pole position in the upcoming MotoGP Australian Motorcycle...

    Lucky To Have Zlatan, Lukaku: Smalling

    Manchester, Oct 21 (IANS) Manchester United defender Chris Smalling said on Saturday his club is lucky to have the presence of strikers Zlatan Ibrahimovic and...

    PK Banerjee Lambasts FIFA LOC For Poor Treatment To Former Greats

    Kolkata, Oct 21 (IANS) Indian football legend P.K. Banerjee on Saturday lashed out at the FIFA Local Organising Committee (LOC) for not felicitating many top...
    Sri Lanka, Interim Coach, Nic Pothas, Physio, Nirmalan Dhanabalasingham, Nic Lee, Asanka Gurusinha, Sri Lanka Cricket Manager,

    Sri Lanka Interim Coach Nic Pothas alongside Physio Pulls Out of Lahore T20I

    At least seven Sri Lankan players have shown a cold shoulder to play in Pakistan in the final Twenty20 fixture which has been scheduled...