The leading sports club in the World Real Madrid and Tmall Global, an overseas platform and an extension of Alibaba Group’s B2C Tmall.com business in China, jointly announced today the launch of the official online Real Madrid store for consumers in China.

Chinese consumers will get the benefits of the partnership which includes getting to enjoy a selection of the sports club merchandise including official player jerseys, club apparel for men, women, and children, and club memorabilia.

Alibaba Group had a stretegy to bring foreign brands to China and the new deal with Real Madrid is another example of their brilliant business plan.

The fans of the Spanish giants will be able to purchase their favourite and genuine Real Madrid merchandise on the club’s Tmall Global online store.

Asia is the most populated continent in the world and every European club wants to extend their market to Asia and strike partnerships with Asian Business tycoons and Real Madrid have succeeded to get a deal at the most populated nation in the world.

The partnership launch ceremony held in Guangzhou today was attended by Jeff Zhang, President of Alibaba Group’s China retail marketplaces, Florentino Perez, President of Real Madrid, and the team’s first string players. Widely known as the most valuable sports club in the world, Real Madrid will work together with Tmall Global to develop their business within China targeted at Chinese consumers.

 

Jeff Zhang said: “As one of the world’s most recognizable and popular football brands, Real Madrid is the second football club that has reached a strategic cooperation with Tmall Global, closely following our collaboration with FC Bayern Munich in May this year. Real Madrid and Tmall Global will work together to promote the exciting world of international sport to the Chinese market. As part of our Tmall Global strategy, Alibaba is committed to bringing new cultural experiences and brands on to our China retail marketplaces and we will continue to work with European brands and municipalities to bring the world to Chinese consumers.”

Florentino Perez said: “Today, we continue to reach out to this incredible country. Today we start a partnership that will strengthen our ties. The best club in the world, Real Madrid, is establishing a strategic alliance with Alibaba’s Tmall Global platform. Initiating this new path is an honour for us, and without a doubt, teams us up with the global player and absolute leader in global ecommerce. This strategic alliance allows us to launch the official Real Madrid store in China for more than 600 million consumers online.”

The official Real Madrid store on Tmall Global offers a unique player fitting room interactive function so fans can choose outfits and products from their favourite players.

In addition, the sports club also has a broad range of lifestyle merchandise from mouse pad and lunch box packs to embrace a complete lifestyle selection for fans to choose from.

In the future, Tmall Global and Real Madrid will have special edition or exclusive products targeted for Chinese consumers.

Real Madrid is the first European club to open offices in Achina and with the huge number of Chinese fans, the club will be able to to increase fanbase in the country and get a huge revenue as well.

Real are at the beginning of a pre-season tour of China where they will play friendlies against Inter Milan on Monday and AC Milan on Thursday.

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    Snehanjan Banerjee closely follows English Premier League, La Liga, Bundesliga and Serie A along with other world football events.

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