Rio 2016

Rio de Janeiro, July 10 (IANS) The Olympic motto in Latin reads “Citius, Altius, Fortius” — and the words, meaning “Faster, Higher, Stronger”, have inspired countless athletes to smash records by pushing themselves to the limits of human ability.

However, each Olympiad seeks its own motto to better reflect the present day and a vision for a better world. This is no small decision as the slogan will be plastered on the Olympic logo, mascots, medals and torches, reports Xinhua.

Beijing 2008 went with “One World, One Dream”, while London 2012 opted for “Inspire a Generation”.

In a Brazil, troubled by current crises, Rio 2016 unveiled its slogan in June, having chosen “A New World”.

“Our legacy is the desire for a better world,” explained the Rio 2016 brand director, Beth Lula, at the time.

The executive said that “the slogan is the brand’s promise to society. We live in a world that is undergoing huge transformations. At Rio 2016, we want to create a better world and this as a legacy for the generations to come”.

Thomas Bach, president of the International Olympic Committee, also approved the slogan at the event.

“It is what the Olympic movement is all about, changing the world for the better,” said Bach. “Here, in Rio, you will make of it a great experience. Because there will be a Rio de Janeiro before the Games and another after, a new and better city. The future is for the youth of Brazil.”

  • SHARE
    The IANS was founded by Indian American publisher Gopal Raju as the India Abroad News Service. It was later renamed the Indo-Asian News Service.

    Related Posts

    U-17 World Cup: Brazil Fans Add To Atmosphere At Yuba Bharati

    Kolkata, Oct 22 (IANS) As if the Kolkata football fanatics were not enough, four Brazilian fans, including one die-hard Club Atletico Paranaense supporter, thronged the...

    Asia Cup Hockey: Pakistan Outclass South Korea To Finish 3rd

    Dhaka, Oct 22 (IANS) Pakistan rode on a hat-trick by Ajaz Ahmad to demolish South Korea 6-3 and clinch the bronze medal at the Hero...

    IND vs NZ 2017, 1st ODI: Sachin Tendulkar Lauds Virat Kohli after Record-Breaking Ton...

    Continuing his unprecedented feat-achieving record in One-Day Internationals, Indian run-machine Virat Kohli, on Sunday (October 22), added yet another feather to his already illustrious...

    China Get Maiden Qualification For Hockey World Cup

    Dhaka, Oct 22 (IANS) China have qualified for the Hockey World Cup for the first time, thanks to favourable results at the ongoing Hero Asia...

    Kenya’s Jepkosgei Betters Own Half Marathon World Record

    Valencia (Spain), Oct 22 (IANS) Kenyan female long-distance runner Joyciline Jepkosgei on Sunday broke her own half marathon world record at the Valencia Trinidad Alfonso...