WWE News: Impact Wrestling President Ed Nordholm Thinks It Was “Unquestionable” That They Owned The Broken Gimmick Of The Hardys
May 24, 2017 at 4:31 PM
Matt Hardy and Jeff Hardy made a huge impact on WWE since their return.
Hardys returned at WrestleMania 33 to join the Raw tag team championship ladder match. As a match, it was an average match. We have seen way better ladder matches in the previous WrestleManias. But fans were so delighted with the return of Hardy Boys that they were less bothered about the match, so do we.
But the problem is, Hardys could not carry their ‘Broken’ gimmick back to WWE. A fight between Impact Wrestling officials and Matt Hardy is going on over the copyright of this gimmick since the very first day of the Hardys left Impact Wrestling. Wrestling fans want Hardys under their broken gimmick, but because of the copyright issues, they are not being able to play it.
Matt and his wife Reby Hardy continue to battle publicly with Impact Wrestling regarding the ownership of the “Broken” gimmick. In an interview with the LAW a number of days ago, which is owned by Anthem, the parent company of Impact Wrestling, Impact Wrestling president Ed Nordholm said that it was “unquestionable” that they owned the gimmick;
“I think it’s unquestionable that the ownership of the characters in the storyline resides in Impact Wrestling,” Nordholm said. “I don’t think even the Hardys would dispute that. They’ve all signed contracts. Their contracts are standard contracts. Not only in the wrestling industry, but in the entertainment industry, generally, the producer of the show owns the content and it doesn’t really matter who in the creative team came up with the idea of what the character should be. The person that owns the storyline and the character is the person who invested to take that idea and put it on TV. That’s what we did. Impact put those characters on TV, and the contracts with those people are indisputably contracts that provide their IP to Impact.”