The show started as the Lunatic Fringe Dean Ambrose came out to the arena. Footage from last week’s Monday Night Raw was shown where Mick Foley confronted Dean Ambrose and Seth Rollins. Foley told them the viciousness of Hell in a Cell since they were both strangers inside the cell.
Ambrose entered the ring and enjoyed the crowd reaction for a while before he finally spoke up. He said that he already proved that he did not back up. He was choke slammed and curb stomped through the cinder blocks, the authority tried to shut him up anyhow they could but he never backed up.
Ambrose said that all those stuffs hurt, his bones hurt, his body hurt, but he did not back up. There was differences between him and the guy who came out in the arena last week on Monday Night Raw to make them aware of the dangers of Hell in a Cell who was Mick Foley. Mick Foley was a hardcore legend, deep down he was always a nice guy. But Ambrose was not a nice guy. He did not have a loving family to go back to and he would take his vengeance at Hell in a Cell.
Seth Rollins put a knife on Dean Ambrose’s back and he said that it was just business, but this Sunday Ambrose would show Seth what it felt to him when he backstabbed him, what it felt to him when he curb stomped him through the cinder blocks. He said that he would take his revenge on this Sunday. He said that Seth had nothing to say about this, he wanted Seth to come out to him and see.
Seth Rollins appeared on the big screen and said that he wanted Dean to get one thing perfectly cleared, he did not tell him what to do, he did not call him anything. That was not it was ever been, and nothing had changed. Seth Rollins said Dean what to do and Seth called Dean out. Later on that night, that was exactly what he was going to do.
Seth said that since Dean was talking about past, he wanted Dean to remind the past when Seth used to spoon fed Dean all those catch phrases that Dean thought backbone of their brotherhood. Seth said that Dean was an idiot to believe them.
Seth said that Dean thought that they built something special at the Shield, but it was Seth who did all the things all time long. And was talking about vengeance like something he won the jackpot in a lottery. And future was priceless, and Dean’s future to be end at Hell in a Cell and Seth’s future to be begin at the same event. And then if the time was right, he would cash in his Money in the Bank contract and become the future of WWE. Dean responded as he said that he did not care if it was his last match, at Hell in a Cell Seth was going to perish.
Match 1 – Damien Mizdow and the Miz defeated Los Matadores by submission. Both Miz and Mizdow locked each members of the Los Matadores in the Figure 4 leg lock and made them tap out.
Match 2 – WWE Divas champion AJ Lee defeated Alicia Fox. Paige tried her best to create distraction for AJ, AJ took her down and pinned Alicia with the School Girl pin.
Footage from last week was shown where Rusev and Lana asked the fans to show respect to the Russian flag. The Russian flag did not appear. Big Show was seen on the big screen, and then the American flag came out. Rusev and Lana went completely mad about it. Rusev attempted to take the flag down, a random fan came in to stop him, that fan was actually an American soldier. Rusev super kicked him and knocked him out.
After Rusev and Lana left, the soldier was taken out. Big Show came in who looked really disappointed. He took his time to speak up, then he said that Rusev made a mistake by hitting an American soldier. He threatened Rusev that at Hell in a Cell, his time in WWE would be over.
Big Show attempted to leave, but then he came back and told he could not wait till Hell in a Cell. He wanted Rusev to come out. Rusev wanted a piece of America, so he wanted to come and get some. Rusev did not appear. Big Show if he Rusev did not come to him, then Big Show would come to Rusev.
Big Show talked to Michael Cole backstage where he said that he was really disappointed with Rusev hitting the American soldier. When he tore up the Russian flag he did not mean to disrespect the Russian people. He already had apologized for what he did. But now, he would show Rusev his worth and would punish him for whatever he did.
Match 3 – WWE Intercontinental championhip – Dolph Ziggler defeated Cesaro to retain. It had been a very good match, Dolph Ziggler pinned Cesaro with the Zig Zag.
Match 4 – Summer Rae, Cameron and Nikki Bella defeated Brie Bella, Natalya and Naomi. Nikki Bella pinned Brie Bella with the Nikki Rack Attack. After the match, Nikki said that Brie’s next thirty day were going to be hell, because Brie was going to be nikki’s personal assistant. Nikki would be the wickest step sister and Brie could be her little her dirty cinder Bella.
Match 5 – Bo Dallas and WWE Tag Team champions Gold and Stardust defeated Mark Henry and the Usos. Bo Dallas picked up the victory for his team as he pinned Mark Henry with the Bo Dog.
Seth Rollins came out to the arena. Footage from last week’s Monday Night Raw was shown where Dean Ambrose brought a mannequin of Seth and had fun with it. This time Seth brought a number of corpses which were placed on tables inside the ring.
Seth told Dean that Dean came out to the arena earlier this week and he thought he was the only one with the bag of tricks. But as usual, Seth was one step ahead of him, Seth taught Dean everything he knew. They could all call him a sell out. The fans started chanting ‘You Sold Out!’ again. Seth said that he might be sold out, but the truth was he bought in to a concept that was extremely foreign to every single one of the fans, and that was Winning.
Seth said that he was a born winner and this Sunday at Hell in a Cell he was going to win. He might not have participated in a Hell in a Cell match but he was the student of the game, and he understood that there was only one rule inside Hell in a Cell and that was there were no rules.
He wanted to give a little preview of what he was going to do to Dean Ambrose at this Sunday Hell in a Cell. He picked up the handcuffs and said that he might bind Dean using them to see the looks on his face when he realized that he had no where to run and no where to hide.
Seth now picked up a screw driver, he might use them to deflect Dean’s over sized ego to prove that he had been a screwed up all along. He picked up a pipe and said that he was going to beat Ambrose into a pop.
Then Seth picked up a steel chair. He asked Dean if he remembered how it felt. He wanted to Dean to remind of the night in which he decimated him with that chair and proved that he was the leader and he was the backbone of the Shield.
Seth said that they could settle that right here and right now. He said that it was exactly what he said that he was going to do, he called out Ambrose. He said that he was right in the center of the ring.
Nobody responded. Seth said that he knew Dean would not come out, he said that Ambrose was all talk. But he might have learnt things from Seth, he would not come out because he was afraid, and he got it, if he were Ambrose he would not want the same thing to happen to him what happened on Raw, because for Seth, future was a very bright place. But for Dean, it was what it had always been, ‘along ride straight to hell’.
Seth showed the footage of last week’s Raw. As soon as the footage ended, Ambrose attacked Seth with a Kendo Stick. He started assaulting on Seth, Jamie Noble and Joey Mercury tried to stop him but Ambrose grounded them. Seth fought back, Joey Mercury and Jamie Noble also started beating Dean Ambrose. Dean fought back again and attempted to power bomb Seth through a table, Jamie Noble blocked him, Seth escaped as Dean beat down Jamie Noble and Joey Mercury. Dean Ambrose taunted Seth Rollins as the show went off air.