Cricket has been a Gentlemen’s game since its inception. It saw many legends taken the field over the years. Many new innovations are formulated in order match the expectations of the audiences. Oneday Internationals were introduced, Players started wearing coloured clothing and matches are being played at nights. To add more entertainment, the Twenty20 version evolved out of nowhere and provided more fireworks to the audiences. The birth of Indian Premier League gave a brand new identity to the game. It attracts more audiences than any other tournaments and its official broadcaster Sony Max never fails to impress the viewers by producing some mind-blowing advertisements. Here is a list of some advertisements that will be cherished by the supporters of the game.
Mano-Ranjan ka Baap
ManoRanjan, in Hindi means entertainment. When the tournament began in 2008, they would have known that IPL guarantees entertainment. So they termed the tournament as Father of Entertainment. ManoRanjan ka Baap: Indian Premier League.
Ek Desh Ek Junoon
Ek Desh Ek Junoon was the toast of the nation when the tournament moved to South Africa in 2009. The idea of this ad was to show how everyone across the country get together to do the same thing day in and day out i.e. tuning into their television and watching IPL every evening.
Saare Jahan se Acha
When IPL came back to India in 2010, this ad was the talk of the town. A red carpet rolls down the Himalayas, crosses the deserts and reaches DY Patil stadium where the eight captains present themselves to the audience ahead of the tournament. The Background song for this ad made it patriotic.
Kingfisher Beatbox
OO La La La Le O– It is more of a tongue twister than an advertisement. This ad features many IPL cricketers who represent the teams that are sponsored by Kingfisher. The long list of cricketers include Ricky Ponting, Adam Gilchrist and Kieron Pollard. The tagline for this ad is divided by teams, united by Kingfisher- the king of good times.
Yeh IPL hai Boss
The advertisement for the fifth edition depicts some players as adventerous rides present in some amusement parks and exhibitions. It attracted more children towards it.
Dil Jumping Jhaphak
Dil Jumping Jhaphak song was the toast of the IPL fraternity during the sixth edition. It had separate dance moves for Boundaries, Sixes and Wickets with a crazy theme song.
Kanna Keep Calm
Kanna Keep Calm is the broadcaster’s ad for the seventh edition of IPL. The theme behind it is: If life makes you miserable, IPL will help you get over the trauma in less than 3 hours. So, why live a sad life when there’s so much excitement around?
Vodafone Zoo-Zoo Advertisment
Zoo-Zoos are egg-headed, toothy-smiled, pear-shaped, gibberish-speaking, idiosyncratic creatures who with their goofy moves would make you adore them. They are a massive hit among the children.