As the cricket makes its way back to the ground, Pakistan Cricket Board (PCB) has extended its partnership with PepsiCo as the main sponsor for the national cricket team. Pepsi has sponsored the Green Army for the past two decades and the deal is extended until June 30, 2021.
Meanwhile, the visitors will play the three-match Test and three-match T20I series against England at their home from next month. This will become Pakistan’s first bilateral series since the imposition of the lockdown. They were set to host Bangladesh before the outbreak of the coronavirus halted all the cricketing schedules.
The Pakistan Super League(PSL) which was first-time being hosted at home, was also marred due to the pandemic. They were also due to host Asia Cup 2020 in September but ACC has postponed the tournament.
So, to bring back the cricket, Pakistan had toured England, who are already hosting West Indies in a bio-secure environment.
Pakistan partnership with Pepsi:
Babar Hamid, PCB’s Commercial Director, threw light on the importance of the partnership. He said that Pak team has shared great on-field memories and will continue to build more with Pepsi.
“Pepsi has been our valued partner since the 1990s, during which period we have shared great on-field memories and we look forward to that continuing over the next 12-months.
“This extension of the partnership not only reflects our relationship and understanding with Pepsi but also indicates the value that they place on the profile and visibility that sponsoring the Pakistan men’s national cricket team brings,” Hamid mentioned.
Pakistan team has spent 14 days in isolation in Worcester and they have arrived in Derby on Monday. They will travel to Manchester on August 1 to play the first Test of the three-match series from 5 August.