Rajasthan Royals, in a tie-up with the BCCI, will be offering a course in Sports Marketing for all those who have played in the Indian Premier League (IPL). Their aim behind such a concept is to help professional cricketers gain valuable life-skills after their retirement. The National Cricket Academy (NCA) will share a list of players who they deem will be keen to opt for the course and can benefit from it in the long run.
Based on the feedback received from the first set of players, NCA, through BCCI, will work with Rajasthan Royals to further extend this course to a larger group of past and present IPL players. It will be a collaborative certification programme under Australia’s Deakin University & Deakin Co with National Cricket Academy preparing a list of all those who would undergo the course.
This initiative by the Rajasthan Royal franchise is being widely praised as it seeks to help retired cricketers in making themselves self-sufficient to earn a living by way of Sports marketing.
Rajasthan Royals Tie Up With BCCI To Provide Sports Marketing Course To IPL Players
Speaking about the initiative, Jake Lush McCrum, Chief Operating Officer, Rajasthan Royals said, “We are extremely happy to be working with the NCA through BCCI to provide the Online Sports Marketing course to current and former IPL players on a complimentary basis.”
“With many players still unable to practice and compete, we are delighted to offer them another way to stimulate their mind and develop a new set of skills, through this purely online course. We would love it if these courses inspired many of them to enter the sports industry when their cricket careers are over,” the Rajasthan Royals CEO added.
Speculations Intensify Over IPL 2020 Future
IPL 2020 was scheduled to start from March 29, but due to the outbreak of the COVID-19 pandemic, the BCCI postponed it until April 15. As the nationwide lockdown extended in India, BCCI suspended IPL 2020 Indefinitely. Now, with the situation worsening, it seems a huge possibility that IPL stands nothing but cancelled this year.
On April 10, latest reports suggested that the BCCI is probing into the July window to conduct the IPL and it could take place behind closed doors.
However, all hopes once again vanished as the BCCI suspended the Indian Premier League 2020 indefinitely in the light of the coronavirus pandemic. With COVID-19 victims toll rising in India, cricket returning to India seems a possibility far from reality.