Shanghai, April 16: Formula one is to start the process of localisation in China, F1 director of strategy Yath Gangakumaran said here on Sunday.
Speaking to Xinhua news agency exclusively, Gangakumaran said one of their strategies is to open an office in the country.
“I am so happy that we have renewed a three-year contract with Juss Sports last September,” said Gangakumaran. “Now we are looking forward to further cooperation with China, which is a booming market with lots of potential. In terms of localisation, we have plans such as setting up an office in China, bringing more youngsters and females into Formula one, and holding activities to invite more families to involve in.”
“Three years is not a long time for a contract, but since F1 and China already have the foundation and sincerity for a long-term partnership, I think F1 will work with China forever,” he said.
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