The show started as Mr. Money in the Bank Seth Rollins came out to the arena. As he entered the ring and was getting prepared to deliver his speech, the fans chanted ‘You Sold Out’! Seth Rollins started cheering ‘I Sold Out’ along with them and said that he wanted to keep it coming. Then he said that he was actually sold out. He said when people were young, principals and honors seemed like the world to them.
Seth Rollins wanted people to be honest with themselves and said that honor did not pay the bills. He addressed the fans as cowards and said that if they had the guts to accept, then they would clearly understand that they sold out their mother, they sold out their father, they sold out their dog, they sold out their grandparents, they sold out their brothers, they would sell out their best friends, they would sell out anyone and everything, they would sell out their soul for an opportunity to be anything like Seth Rollins.
Seth confirmed that the major fault in that was they could never be like him. They could never look like him, they could never talk like him, they could never be as much successful as he had become. And if they ask why, because they would never realize what he had come to understand and that was, selling out was the best thing that one could do in their lives.
He said that he was better than he had ever been, he was Mr. Money in the Bank, he was the future of the WWE. That brought him to his Hell in a Cell match with Dean Ambrose. He said that Dean Ambrose did not belong in Hell in a Cell, he belonged in a straitjacket. He might walk into Hell in a Cell, but Seth Rollins guaranteed that he was going to be carried out.
Seth wanted Dean Ambrose to mark his words, once he would face Seth Rollins at Hell in a Cell, all his hopes and dreams, everything that he wanted to become, would be left in a pile of rubble itself and Dean Ambrose would be nothing but a hot, sweaty, smelly, mess. He said that he was sold out but at Hell in a Cell he would put Dean Ambrose out.
WWE Intercontinental champion Dolph Ziggler came out to the arena who was scheduled to be Seth’s opponent on that night. The commentators reminded that Seth Rollins Curb Stomped Dolph Ziggler no reason last week after Ziggler’s match against Randy Orton. Ziggler entered the ring and asked Seth if he could hear the voice of the crowd. He said that such a voice sounded when fans wanted to see something. Seth got everything when he sold out, but one thing, he lost self-respect. Rolling laughed over the matter and said that nobody cared about respect, neither respect could save Ziggler tonight.