Former WWE star Zack Ryder aka Matt Cardona recently spoke on the importance of merchandise for any professional wrestling promotion. Of course, Merchandise are a very important part of any promotion that sometimes measures push for a certain wrestler.
Zack Ryder started his professional wrestling career back in 2004 on the independent circuit. In only one year time he was hired by WWE for his excellent performance.
Zack Ryder Reveals The Importance Of Merchandise
During his first period in WWE, he was mostly known for his time as the famous stable of the time, La Familia led by Edge. His Tag Team partnership with Curt Hawkins was really loved by the fans.
After he started having his singles career, WWE mostly seen him as a jobber. But he started running a channel on YouTube where he constantly asked fans to request WWE to push him. Fans love this unique idea of him and they started to organize online campaigns where they asked WWE to push him.
Ultimately WWE listened to the fans and gave him WWE Intercontinental Championship at Wrestlemania 32. Even though the push did not last long, as he dropped the title to the Miz the very next night on Monday Night RAW. After he was released by WWE in 2020, he had a small time in the AEW, and currently, he is signed with the Impact Wrestling.
Zack Ryder recently appeared as a guest on the Busted Open Radio where he discussed about the importance of Merchandise sales for any promotion. He said;
“It’s extremely important. If you don’t know how to create your own buzz or create your own merch? You need merchandise. And guess what? You’re going to have to learn to pack it up. I have this whole shipment statement in my kitchen that my fiancée hates.
“I pack up everything, I have the label maker, I have the post office coming every morning to pick stuff up. That’s what I do. That’s part of my, I hate using the word brand, but okay. I need to sell merch. That’s how I feed myself, and live and pay my bills. I’m not getting this check every week in the mail.
“If I want money, I have to go out and earn it. So you have to hustle and you have to get it, whether it be wrestling or starting your podcast and making your own podcast or doing whatever your passion is. You need to do that and start knocking down those doors.”
Credit: Busted Open Radio. H/T 411Mania