As the eighth edition of the Indian Premier League (IPL) gathers full speed, American Appraisal has released a succinct report that declares Shah Rukh Khan’s co-owned franchise Kolkata Knight Riders (KKR) as the most expensive (valued) brand in IPL 2015 followed by Mumbai Indians (MI). KKR’s brand value increased from $69 to $86 million as compared to last year, while MI’s remained static at $72 million. Chennai Super Kings (CSK), who topped the last year, dropped to number three slot as their brand value declined to $69 million as compared to $72 million in 2014.
Let us take a look at the brand rankings of the eight teams participating in IPL 2015 in detail:
-> Delhi Daredevils (DD)
Rank: 8
Rank in 2014: 6
Value in 2015: $34 million
Value in 2014: $41 million
–> Sunrisers Hyderabad (SRH)
Rank: 7
Rank in 2014: 8
Value in 2015: $35 million
Value in 2014: $25 million
–> Kings XI Punjab (KXIP)
Rank: 6
Rank in 2014: 7
Value in 2015: $41 million
Value in 2014: $32 million
–> Rajasthan Royals (RR)
Rank: 5
Rank in 2014: 5
Value in 2015: $45 million
Value in 2014: $45 million
–> Royal Challengers Bangalore (RCB)
Rank: 4
Rank in 2014: 4
Value in 2015: $51 million
Value in 2014: $51 million
–> Chennai Super Kings (CSK)
Rank: 3
Rank in 2014: 1
Value in 2015: $67 million
Value in 2014: $72 million
–> Mumbai Indians (MI)
Rank: 2
Rank in 2014: 2
Value in 2015: $72 million
Value in 2014: $72 million
–> Kolkata Knight Riders (KKR)
Rank: 1
Rank in 2014: 3
Value in 2015: $86 million
Value in 2014: $69 million
*The total value of the IPL franchises have grown from $406 million to approximately $432 million, a rise of six percent.*