Star India has managed to win the race for the IPL media rights for a whopping 16,347.5 Crore INR.
The bid can be considered as one of the biggest sporting deals in history and which could potentially see Star India becoming the most dominant sports Network in the subcontinent.
Sony Pictures Network which previously held the TV rights of IPL for the first ten seasons had failed to match the massive bid made by Star on the day. It will be a huge blow for SPN going forward especially it is the single most important sports event in its broadcasting.
Ever since the news broke out over the new media rights deal, Twitterati was quick to react to the situation. Star India already hold rights for some of the biggest events which include English Premier League, Indian Super League, Pro Kabaddi, all Indian home series and also ICC events.
The deal could be the defining moment for the company as they look to become the most dominant sports Network. Here we look at how Twitter reacted to the new IPL deal.
https://twitter.com/imsharmarahul/status/904619140262096897
Now that IPL media rights are with Star Sports now, Sony Max is free to telecast Sooryavansham without any interruption.. #iplmediarights
— Unnati (@itzunnati) September 4, 2017
54.5 crore rupees per match is what @StarSportsIndia will pay!!
— Suresh Kumar Bijarniya (@cric_SKB) September 4, 2017
https://www.twitter.com/GappistanRadio/status/904617548397780992
Star Sports India Wins IPL Media Rights .. good news for Sooryavansham lovers. ?#IPLMediaRights
— The Frustrated Banker (@HindiSatire) September 4, 2017
Amazing to see #Sony bid 11050 cr for India @facebook bid 3900 cr for digital rights That's the power of #IPL brand #iplmediarights pic.twitter.com/j3Ff57NIwv
— Lalit Kumar Modi (@LalitKModi) September 4, 2017
https://www.twitter.com/Sarcasticdudee/status/904632999303512064
If Star India compromises EPL for IPL like Sony did with La Liga last year, I'll be really pissed! #IPLMediaRights
— Worrier of India (Dhruv Saxena) (@GeekTard101) September 4, 2017
Hard luck to @SonyTV to not win #IplMediaRights for next 5 years but we enjoyed watching ipl on Sony last 10 years!Better luck next time?
— Saurav Saha (@sauravsaha41) September 4, 2017
Sony max loses IPL contract. Star to host it now. Assuming we won't be seeing Gaurav and Co. covering the event anymore. That's a shame.
— Ik Kudi (@Ikkudii) September 4, 2017
Now no more free IPL like Sony max use to give now we all will have to subscribe to star sports or sports package sad
— Vaibhav Sheth (@buntys82) September 4, 2017
Get ready for more channels from Star. Star sports select IPL HD, Star sports Select IPL UHD, Star Sports Select RCB HD all for Rs 250/month
— Ravi Teja (@Raviteja53) September 4, 2017
https://www.twitter.com/manishkmrdbi/status/904630410369478657
Gr8 to see IPL is at par with best sports leagues in the world.Thank you @BCCI @LalitKModi and all th players,fans who made this possible???
— Harbhajan Turbanator (@harbhajan_singh) September 4, 2017
Despite all the positives and negatives, BCCI once again proved to be the winner at the end of the day, as they sold off the media rights to a record amount. The deal would mint more money to BCCI as well as Star India, but it remains to be seen how Star plans to get profit from after paying for such a colossal deal.