IPL viewership increased by 28% from the last year 2019 according to BARC. The 13th edition of Indian Premier League (IPL) is garnering more viewership than its previous season, according to data released by Broadcast Audience Research Council (BARC) India.
IPL 13 in 2020 has recorded a cumulative reach of 108 million for 41 matches which stands as 11 per cent higher than IPL 12. During the 12th edition of IPL, the extravagant league had registered a cumulative reach of 98 million.
IPL Blessing To People Who Wanted Something From Old Normal: BARC India On IPL Viewership
Data provided by BARC shows IPL 13 registered 7 billion viewing minutes for the first 41 matches aired across 21 channels, which is 28 per cent higher as compared to Indian Premier League 12 at the same stage. IPL 12 had got only 5.5 billion viewing minutes for 44 matches aired across 24 channels.
“The IPL was a blessing to all those who wanted something from the ‘old normal’. The viewership of the IPL has increased from last season, as the data shows,” BARC India have informed in a tweet.
The data also showed that performance per match of IPL 13 is higher than the last season. The cumulative reach of IPL 13 for 41 matches was 108 million, 11 per cent higher than IPL 12. Earlier, it had registered 98 million of cumulative reach.
IPL 2020 Can Be Only Watched On TV So Obviously Viewership Number Will Be Higher Thanking Covid 19
Some netizens felt that Covid-19 had a role to play in the viewership change.
“Nobody can watch on the stadium, so its ultimate everyone can watch only on TV. So it’s obvious the number of view will be higher.. you must thanks to COVID 19 lockdown. Its played major part,” one wrote.
Another wrote, “It helps that audience is ‘locked down’ in front of TV, without access to other live entertainment.”
IPL 2020 is being hosted in the UAE this year, from September 19 to November 10 after being postponed from March due to the coronavirus pandemic and was moved abroad due to rising COVID-19 cases.