Ever since he became the president of the BCCI, Anurag Thakur has been a busy man, devising new policies to take the game forward.
Taking one more step towards that goal, Thakur expressed his desire that the media managers of various state associations should focus more on “engagement with fans as well as media persons” rather than looking after “traditional arrangements”. Thakur addressed the media managers at the first ever Annual Conclave of the BCCI.

Previously, the role of media managers in state associations was limited to look after the arrangements in the press box and organising the press conferences.

“The focus should be on engagement and not a mere arrangement. The media managers should now be able to tell the story of Indian cricket and also be responsible for highlighting the good work done by their respective state associations using the digital platform,” Thakur told PTI on Wednesday.

In order to bring the young fans closer to the game, Thakur said that the media managers should use take help of social media like facebook and twitter to reach out to the fans.

“I want the media managers to reach out to those young fans on social media with relevant information, which will be a way to engage them. We have already asked each state association to have their official FB and Twitter page, where information will be uploaded,” said Thakur.

One of the participating media managers said the workshop was long and exhaustive but  a successful one.
“It was a long and exhaustive process. I must admit that we got an entirely different perspective of how the role of the media manager has changed. The BCCI president was very clear on the kind of changes he wants from us. We will go back and seek necessary permission to bring upon changes,” said the official.

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    An avid sports lover, i always wanted to pursue a career in football. But just like the millions out there i did not put in the hard work needed to achieve my dream and now i have become a fan instead of the player. Anyway, writing for sports has kept me closer to this field. One more thing, yours sincerely is a die-hard Liverpool fan. You will never walk alone.

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