Five new sponsors extend their hand to Bengal cricket

Sudipta Biswas / 25 May 2016

Five new sponsors have extended their hand towards Bengal cricket. Obviously, credit goes to Cricket Association of Bengal (CAB) president Sourav Ganguly. He announced today name of five sponsors.

The IDBI Federal Insurance Private Limited, Reliance Jio Infocomm Limited, Bandhan Bank, BMA Stainless Limited, and Parampara will improve the overall cricketing infrastructure in the state.

The cumulative sponsorship value will be around Rs 5 crore per year. The contracts have been made on a two to four-year basis. “Easiest thing is to sell a Mahendra Singh Dhoni or a Virat Kohli but a challenge is to create a platform for such talents at the first-class level. And I am delighted to have all of them step forward and support us. Hoping for a great association,” Ganguly said. “They will be there for all CAB matches. However, they will not feature during the IPL or international games,” Ganguly added.

“We will spend more on junior cricket. We will give more focus to infrastructure development. Sponsors do not have any specific role. It’s a total package, you give visibility to the brands,” Sourav said.

Expressing his delight, Sanjay Gupta, director of BMA Stainless who has already provided rain covers for Eden Gardens earlier said, “I am thankful to the Cricket Association of Bengal for considering us to share the responsibility of providing cover to the ground and protect it from the perils of nature, specifically rain.”