MS Dhoni Invests In CARS24, To Be The Brand Ambassador
The ex-skipper of the Indian National Cricket Team Mahendra Singh Dhoni has added yet another company under his kitty. This time it is CARS24, where MS Dhoni invested his amount and also became the new brand ambassador of the company. He owns equity in the company profits and losses.
Founded in 2015, CARS24 is among the largest platforms for buying and selling cars in the country. The company has recently announced its foray into the franchise model and intends to scale up its presence in over 300 tier-II and beyond markets by 2021.
In between, they got one of the most popular persons in the country as their brand ambassador. The wicketkeeper-batsman MS Dhoni owns equity in the company, however, none of them revealed the exact numbers of how much did Dhoni invested in it.
The partnership is natural and perfect:
Former Indian cricket captain Mahendra Singh Dhoni has invested in tech-enabled used car firm CARS24. The company revealed on Tuesday. As part of the partnership, Dhoni will own equity in the company. And also, he will become its brand ambassador, CARS24 said in a statement.
“His (Dhoni’s) ability to constantly evolve, innovate and find solutions to every problem thrown at him over the years has made him the most celebrated captain in the Indian history,” CARS24 co-founder and CEO Vikram Chopra said. And also, CARS24 lives by these values and hence the partnership felt natural and perfect, he added.
I am Thrilled – MS Dhoni
Meanwhile, MS Dhoni quoted that he is excited and very happy to be part of the company. And also, he mentioned his love for related to the cars and showered words of praise on CARS24 company for their innovating approach.
“I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. And also, they have big ambitions. I am excited to work with them and help them achieve their goals,” the 38-year-old cricketer said.
Currently, MS Dhoni is on a break away from cricket. He made himself unavailable for India’s tour of West Indies which got underway on August 03. Dhoni’s request for a two-month break after India’s World Cup exit was approved by the BCCI . It was done after the former Indian captain stated that he would like to serve with his regiment in the Indian Army.
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