Shoaib Akhtar, Steven Smith, Australia, Pakistan, South Africa, Ball tampering
Steven Smith also lost premium sponsors. Photo Credit: IPL.

Sanitarium has officially severed ties with Australian cricketer and captain Steven Smith in the wake of the ball tampering scandal.

Meanwhile, Smith was a Weet-Bix brand ambassador, a prestigious brand association for Australian sports stars.

Weet-Bix ambassadors represent our brand values of trust and integrity, and they speak to everything that is good about being Australian,” Sanitarium Australia executive general manager Todd Saunders said.

Image result for sanitarium steve smith

Their role as a ‘Weet-Bix Kid’ is to inspire millions of Aussie kids to be the best they can be.  Based on the ball tampering incident and the findings of Cricket Australia’s investigation, we are unable to continue our relationship with Steve Smith. We recognise the immense pressure and the consequent health and wellbeing impacts this incident has had and will continue to have, on the players concerned and on the broader Australian Cricket Team. As such, Sanitarium has offered support to Cricket Australia to ensure that player wellbeing is a priority at this time,” he added.

Meanwhile, earlier, the company pulled off marketing material that featured Smith. Although, they waited for Cricket Australia’s verdict, who sanctioned the three culprits.

Tampering, ICC, Cricket Australia, Sanctions, ICC, Steven Smith, David Warner, Cameron Bancroft
Photo Credit: AP.

Steven Smith and David Warner got a 12-month ban while Cameron Bancroft got a nine-month ban. Both Smith and Bancroft can’t lead any Australian team in the next two years while Warner was debarred from captaincy forever.

Sanitarium joins a growing queue of sponsors that are reassessing their commercial support to Australian players.

Meanwhile, LG and Asics have already dropped Warner, Asics also dropped Bancroft. Further, Magellan has pulled stumps, as naming rights sponsor of the international cricket.

Further, here is the newsfeed:

Rahul Dravid to bat for high voting in Karnataka assembly polls

This IPL centurion is now without a team

MS Dhoni motivated to recreate Chennai Super Kings Magic- Stephen Fleming

Somerset yet to decide on Cameron Bancroft’s future

Lehmann is one of the good guys, says Allan Border



  • SHARE
    I am an accountant by qualification, my parents thought their obedient son would study further to become a CA, but I had other things in mind. An ardent Cricket fan is following his passion and making a living watching and working around his favorite sport.

    Read More