Indian batting sensation Virat Kohli’s popularity is soaring almost every passing day. After a year that saw him score heavily across all formats of the game, the newly-appointed limited-overs skipper of team India has got another reason to celebrate as according to 2016 mobile trend released by Alibaba group firm UC News, the 28-year-old is one of the hottest keywords of 2016 for both Hindi and English searches.

The right-handed batsman had a brilliant year on the field in 2016 where he scored over 2500 international runs and the on-field success has been reflected off the field too. Last year, he left behind the likes of football superstar Lionel Messi, tennis star Novak Djokovic to become the third-most marketable sportsperson in the world and he has continued to reach unprecedented heights since then.

The report report released by UC News stated that Kohli bagged 108 million page views across the Hindi and English content while Mahendra Singh Dhoni, who recently stepped down from captaincy, also joined the Delhi batsman at the top in the sports category. The top honors were grabbed by Reliance Jio with 116 million page views in both Hindi and English content.

“There is a huge potential for user generated content in India. The self-publishing and online content creating industry is set for a major leap, emulating growth in the China market. There are more than 600 million mobile users and 20 million online content creators in China. India currently has 371 million mobile users with miniscule contribution from self-publishing,” the report stated.

Meanwhile, Kohli will start his journey as the ODI skipper on January 15 when India take on England in the first of the three ODIs in Pune.

    An avid sports lover, i always wanted to pursue a career in football. But just like the millions out there i did not put in the hard work needed to achieve my dream and now i have become a fan instead of the player. Anyway, writing for sports has kept me closer to this field. One more thing, yours sincerely is a die-hard Liverpool fan. You will never walk alone.

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