Renowned food and beverage company PepsiCo. Ltd. India is all set to air a new television commercial featuring Bollywood actor Ranbir Kapoor and Virat Kohli with a special appearance by the star cricketer’s actress girlfriend Anushka Sharma.
In a bid to target the Indian youth, Pepsi, which has had a history of roping in Bollywood and cricket stars including Shah Rukh Khan, Amitabh Bachchan and Sachin Tendulkar, Sourav Ganguly, etc. is now banking on the new youth brigade to promote their product.
In their media release to promote the new Ad campaign, Pepsi said that the Indian youth no longer want to sit back and watch life pass by. They are looking for new experiences, fun challenges, and creative experiments. Pepsi celebrates this attitude of Indian youth with its new thematic campaign Live It Abhi.
The campaign features a star-studded ensemble cast with Kapoor youth icon and the sensational cricket icon Kohli sizzling up the small screen and in an interesting twist the Indian vice-captain’s girlfriend also happens to make a special appearance.
Speaking about the launch of Pepsi’s new Live It Abhi campaign, Ruchira Jaitly, Senior Director Marketing Social Beverages, PepsiCo India, said that PepsiCo. has always had a history of sharing a strong and culturally relevant connect with the youth. We have been an integral part of Indian pop culture and shaped opinion at every stage.
The new TVC enlivens the Live It Abhi philosophy by urging the consumer to grab opportunities, dive headlong into life, and live it now. For the first time, consumers will see Ranbir and Virat together in a Pepsi ad; along with a sizzling cameo by Anushka. The film opens with Virat Kohli batting, and sending the ball over the ropes in a smashing stroke. Sitting in the crowd is Ranbir, who catches the ball and with a Pepsi bottle in his hand, decides to Live it Abhi that very moment.