Chelsea sign club-record shirt deal

Karthik Raman / 27 February 2015

Chelsea have announced a club-record shirt sponsorship deal worth a reported 40 million per season with Japanese tyre manufacturer Yokohama Rubber. The five-year agreement begins at the start of the 2015-16 season.

The shirt deal is said to be second only in the Premier League to Manchester United’s deal with US car manufacturer Chevrolet. The Red devils shirt deal is worth a reported 47 million per season.

According to a club statement: “Chelsea Football Club is delighted to unveil The Yokohama Rubber Company Ltd as our new official shirt partner in our largest-ever commercial deal. This places Chelsea right at the top of European football, with one of the biggest shirt sponsorships ever signed.”

“This partnership with one of the world’s leading tyre manufacturers is for an initial term of five years and begins at the start of the 2015-16 season. It will see the Yokohama brand appearing on all of our shirts from our first team to our youth teams,” added the statement.

Yokohama Rubber replace Korean electronic giants Samsung, who have sponsored Chelsea since 2005 in a deal which was re-signed in 2013 and worth a reported £18m. The agreement was concluded on Thursday, four days before Chelsea play Tottenham in the League Cup final.

Chelsea, agreed a 10-year kit deal with Adidas worth in the region of 300m in June 2013. They hope the shirt deal will help the club, owned by Russian billionaire Roman Abramovich, in their bid to be self-sufficient.

“The club plan to be one of Europe’s leading football clubs with a self-financing model which is fully compliant with the UEFA Financial Fair Play rules,” the statement added.

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