Promotion to the Premier League guarantees an entirely new way of life for those who achieve it. The riches and wealth in England’s top-flight ensure that a promotion, managed well, can change a club’s fortune for years.
Burnley, Stoke and Bournemouth have all proven in recent seasons that getting into the Premier League is enough to secure a long-term future if you can stay in the division. With more money than ever coming in from lucrative TV deals, Aston Villa, Sheffield United and Norwich are hoping to become the next promoted club to make the most out of their recent success.
None of those teams coming out of the Championship made huge individual signings over the summer although two broke their transfer record; Aston Villa signed Brazilian Wesley Moraes for £22m (₹1.9bn) whilst Sheffield United picked up Oli McBurnie for £17m (₹1.4bn).
That was the fourth time over the summer that the Blades smashed their transfer record. They first signed Luke Freeman from QPR for a fee reported to be over £4m (₹349m). Callum Robinson was next, his undisclosed fee a club record, with Lys Mousset costing £10m (₹872m) and going through the record a third time.
They were a League One side little over two seasons ago but became a strong and organised unit as they established themselves in the Championship. An introduction into the Premier League new boys by Ladbrokes writer Billur Bakar explains how they’ll be playing three at the back and will be tough to break down, but they’ll need more than a good team spirit to remain in the Premier League.
Villa are returning to a level their supporters feel they belong at. Their promotion was earned on the back of Tammy Abraham’s goals, but since he’s left the club they’ve turned to their new signing for inspiration. The Pink Un reveals they’ve spent upwards of £130m (₹11.3bn) on new players over the summer.
Of all three teams that emerged from the second tier, Villa look the most likely to stay up. Their squad boasted top-flight quality despite only managing promotion via the play-offs. Jack Grealish had been interesting Spurs, according to an article by the Birmingham Mail and John McGinn, an import from Hibernian 18 months ago, looks to be a complete Premier League midfielder after just a handful of matches.
Norwich City are the side who perhaps surprised most people with their promotion. They weren’t particularly fancied at the start of last season, but Finnish striker Teemu Pukki proved to be a brilliant acquisition.
He’s already amongst the goals in the Premier League, but it looks like being a long season for the Canaries despite his heroics. They lost six of their opening eight fixtures in all competitions and seem to be in a battle for their survival already.
However, they’ve already beaten Manchester City in the league; Pep Guardiola’s side was surprisingly defeated 3-2 at Carrow Road proving that Daniel Farke’s side might still have the quality to survive.
With the likes of Watford, Newcastle, Brighton and Southampton also expected to struggle, there’s every chance that one or two of the promoted sides can stay up. Aston Villa and Norwich look most likely, but Sheffield United’s battling qualities will ensure they remain in the hunt until the very end.