WWE loves to make some cross-over partnerships with mainstream brands and sporting events when it comes to promoting Raw or SmackDown or PPV events. Now they are going back at it as they have just announced an excellent cross-promotional, two weeks from now.
Rolling Loud and WWE are partnering up for this year’s event. As a result, Friday Night SmackDown will visit Rolling Loud event in Miami on July 23rd. The festival from Miami will thus get to collaborate with a big pro wrestling event. AEW already held their Road Rager from the same city, this week to get quite the attention.
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As WWE plans to go back on the road from July 16, they will have quite an interesting episode in-store as SmackDown will bring the Money In The Bank 2021 PPV fallouts on the July 23 episode. WWE wrote up an announcement for the special episode on FOX where they also hyped the huge names at this year’s Rolling Rock show.
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“Gracing the same stage as festival headliners Travis Scott, Post Malone, and A$AP Rocky, WWE Superstars will compete in matches live from Rolling Loud Miami. The July 23 edition of Friday Night SmackDown on FOX will feature a split-site broadcast with multiple matches at Rolling Loud Miami, and the remainder of the evening held at Rocket Mortgage Fieldhouse in Cleveland.”
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The above-mentioned venue will originally be hosting the blue brand show on that night which will progress, split-screen alongside the music festival. We can thus expect an interesting episode of SmackDown, to say the least. FOX will also be happy with the effort as they are always looking for big cross-over names for the Friday Night show. Appearing at the Rolling Rock festival will certainly provide them with more opportunities and get some mainstream attention.
Meanwhile, WWE SmackDown drew an average of 1.861 million viewers on FOX, this week according to Nielsen, via Brandon Thurston of Wrestlenomics. The final number is up 4.43% from the overnight viewership which was an average of 1.782 million viewers. But the number is down 5.58% from last week’s final viewership of 1.971 million viewers for the post Hell In a Cell edition.
Friday’s viewership of SmackDown was the lowest of the year, and the second-lowest since SmackDown moved to FOX. Friday’s key demo rating was the second-lowest of the year and the third-lowest on FOX.
