A game between India and Pakistan is not just a treat for the fans but also for the broadcasters, who earns millions due to high TRPs and when it is a final of a tournament, then what more can a broadcaster ask for?
As per the reports, the TV ad rates for the final clash have a broken record of all time and for a company to run its ad on the final day, will cost them a sky-rocketing amount of Rs 100 Lakh for a mere period of 30 seconds.
Now, this price is quite high if we look at the normal price of an ad on television but the India-Pakistan rivalry is special, which is enough to draw even a non-fan to stick in front of their TV sets. The clash between the two teams is enough for the channel to draw high TRPs and when it’s a final, then the broadcasters don’t have to worry about viewer ratings.
The sixth most watched sporting game, is all set to entertain the fans again, not on just their tv sets but also in the stadium as the fans attending the game will be full for only the second time during Champions Trophy, with the first one coming when both teams faced each other in the league stage as well on June 4.
Going into the game, Indian team is considered to be the favourite as they have already defeated Pakistan in the league stage when both the teams faced each other on June 4 in their first game of the tournament. In the end, it turned out to be a one-sided affair where India defeated Pakistan by a margin of 124 runs on D/L method. The pressure was on Indian team as whilst their batting, the rain interruptions played role of distractor but a quick show from Yuvraj Singh, in the end, saw India posting a huge total of 319, in-race to which Pakistan was bundled out on a total of 164, with Umesh Yadav shining with ball with three wickets in his account.
This time again, one might see Umesh coming back the team for the big final as agree or not, he will be a big gun for the Indian team for which, the defending champions have to make a space so as to adjust him and fetch advantage out of him, to topple Pakistan batting line-up.