Former WWE NXT star Adam Cole who is a former WWE NXT Champion and a former WWE NXT North American Champion recently revealed that he came up with his “Adam Cole Bay Bay” catchphrase in 2009 at the age of 20 only.
Cole started his professional wrestling career in 2008 when he was only 19. After a long and hard training, he got a big stage to perform and it was the famous hardcore wrestling promotion Combat Zone Wrestling. He worked in the Combat Zone Wrestling till 2013, for five long years. In this five years, he won the CZW World Junior Heavyweight Championship one time in total.

AEW – Adam Cole Reveals How He Came Up With “Adam Cole Bay Bay”
The very next year after he joined CZW, he came to the world of independent circuit wrestling. He also joined the famous Ring of Honor professional wrestling promotion in the same year. He remained active in both independent circuit and Ring of Honor for eight years. He had been ‘Indie Darling’ throughout his independent circuit career. He also won the Ring of Honor World Championship for a total of three times.
In 2017, he joined the biggest promotion of them all; World Wrestling Entertainment. Instantly he got a main event run on the NXT, which is the prime development territory of WWE. He remained active on the NXT for four years. In this four years, he won the NXT World Championship one time, became the inaugural NXT North American Championship and also won the NXT Tag Team Championship. He was the leader of the famous NXT stable, the Undisputed Era.
Recently, he ended his contract with WWE and he decided to join the biggest rivals of WWE right now, the All Elite Wrestling. Surely, he has a great future in the AEW. It is quite unfortunate that WWE could not witness the great Adam Cole on the main roster.
Adam Cole who is a former WWE NXT Champion and a former WWE NXT North American Champion recently spoke on the AEW Unrestricted podcast where he revealed that he came up with his “Adam Cole Bay Bay” catchphrase in 2009 at the age of 20 only. He said;

“I actually started doing, ‘Adam Cole Bay Bay’, in 2009. It didn’t really catch on until about 2014. Where the idea came from is I was about a year into my wrestling career. I was working for Maryland Championship Wrestling, MCW. I remember it was the Shane Shamrock Memorial Cup. That is one of the biggest shows they do every single year. Joey Matthews was in the finals, or Joey Mercury when he worked at WWE.
“I remember he was beating somebody up, he would turn to the audience, throw his fist up, and say, ‘Joey Matthews’. He would beat him up again and go, ‘Joey Matthews’, over and over again. I remember as a 19-year old kid going, ‘That is really smart. If half these people had never seen a wrestling show before, and they remember one name, they’re going to remember his.’ He screamed his name a dozen times over and over again.
“I had just turned heel in Combat Zone Wrestling, CZW, and I felt like I needed something. I thought I could yell my name, but I wanted to make it different. I didn’t want to straight up steal the thing that he was doing. I remember, again I’m a massive fan of Chris Jericho, he would stand on someone’s chest and say, ‘C’mon, baby’. I was like, ‘What if I say my name and then ‘bay bay’ at the end?’

“Originally it started as baby. It was ‘Adam Cole baby.’ It became ‘bay bay’ and got more and more obnoxious as time went on. Funny enough, it really didn’t catch on until, again there was a phase that even in Ring of Honor when I was doing it, people would not do it with me. They would just boo because it was used as a tool to get heat in that sense.
“When I first started doing it, the intention was never that I was going to turn this into a catchphrase that people would yell with me. It was just some arrogant thing to say during my matches. That was the only intention. I remember I had gotten shoulder, tricep, and elbow surgery and I was gone for like four months. When I came back, fortunately, the audience missed me. When I did the Adam Cole ‘bay bay’ thing, they did it with me. It kind of grew from there. It was almost a giant mistake in a lot of ways. That is how it started.”
H/T and transcribed by WrestlingNews.Co