Kerry Packer World Series
World Series Cricket was an argument over broadcasting rights which turned into a battle for the direction of the game, with the traditionalists of the ACB and ICC facing off against the media magnate Kerry Packer’s plans to modernise cricket.
In 1979, Australia’s media magnate Kerry Packer plan a tournament where international players would converge there to play together in rainbow jersey in a commercial league. The norms of the tournament were all the games will be played under the floodlight with a white ball and the use of effects.
There were memorable images, such as England’s Denis Amiss walking out to bat with a modified motorcycle helmet in an attempt to protect himself against the pacemen.
The success of the World series Cricket popularized the day-night format for one day’s games and revolutionized TV coverage of cricket.
This tournament also helped players to be professional as the influx of money changed their life. Players also focus on fitness and started sporting helmets.