The craze of the ‘choking game’ has shown its ugly face once again as a 13-year-old Brisbane boy died while attempting the viral game.

The rule of the game, which is known as the good boys game since it does not involve drugs or alcohol, demands oxygen’s supply to the brain be temporarily cut off, to get a sense of euphoria. The youngsters record their attempts and post it online, unaware of the dire consequences of the game.

The unfortunate news was confirmed by Queensland Catholic Education Commission executive director Lee-Anne Perry. She said the parents of the boy want other parents to remain cautious to avert the danger from the online craze.

“The student’s parents wish this information to be made public to alert families to this danger,” Dr Perry said.

“The parents wish for others to be aware of this activity, particularly online influences that encourage young people to place themselves at risk,” he added.

Alex Bruns, Queensland University of Technology professor and IT expert, said the children nowadays easily get the information due to advanced technology.

“It’s previously taken weeks and months for something to circulate between playgrounds and schools; this can now happen within days,” he told AAP.

“Some children are critical and cautious of what they see online, possible more than adults because they are aware of how rumours and misinformation can spread from their own social experience,” he added.

The teenager was also an avid cricket player and his club took to Facebook to pay tribute to him.

“(He) was a talented left-arm bowler, sharp fielder and hard-hitting batsman. A team player who embraced the true spirit of friendship and cricket,” the club wrote.

This is not the first time that a child has lost his life while attempting the choking game. Last year, a 12-year-old boy in the UK died while playing the game.