Amazon Prime has bagged the multi-year deal for streaming all the international matches played in New Zealand starting from late 2021. The deal also includes India’s tour of New Zealand in early 2022, as per reports.
This is the first time the American multinational technology company has got into live sports in India and the deal comes to fruition after earlier broadcasters Star India dropped their broadcast deal – USD 35m for three years – with New Zealand Cricket early this year due to financial constraints because of the Covid-19 pandemic.
“Under the multi-year deal, Prime Video will become the sole streaming destination for all international cricket matches to be played in New Zealand for both men’s and women’s cricket, across ODI, T20, and Tests starting late 2021. The rights for the 2020-2021 season starting later this month is intended to be syndicated by Amazon,” a Prime representative told the national daily.
Amazon Prime Bags Rights For Live Streaming India’s Tour of New Zealand 2022
Although the India tour of New Zealand will not yield much money, the source said that it would give an idea to Amazon of how profitable it can be in the future if they look to bag deals for another series.
“By bidding for NZC rights in India, they’re shelling out in pennies and not pounds but it allows them to watch this space from very close quarters. Cricket broadcast is a small industry and all eyes will be on them from here on,” they reported further qouted a source in the know.
Disney+Hotstar currently is the digital rights holders for IPL and other bilateral series in India while Facebook is ICC’s partners.